Meet Sue Koch, Social Media Strategist, Coach and Speaker
Ask me about social media marketing and you’ll enter a lively discussion about unsuccessful “random acts of social media” which don’t deliver ROI. I may bend your ear about my frustration with one-size-fits-all solutions being peddled to the detriment of businesses that need to build their social presence in a way that delivers value for their customer base. While I’m told that I’m fun and approachable, I do have strong ideas on what works (and doesn’t!) in social media.
I know the value of building strong, authentic business relationships first. I’ve been helping companies master social media since 2009, creating targeted and strategic campaigns for everyone from Mom N’ Pop Shops to global corporations. While one of my specialties is supporting highly regulated professions, my adaptability allows me to service a wide variety of industries and professions.
I customize recommendations to what makes sense for your company. Through a process of researching current marketing and competition, we’ll design processes, a content plan, and metrics that align with business goals. A clear, measurable plan ensures no more random acts of social media!
My preferred approach is to take my clients through the complete cycle –from developing strategy and training employees on best practices to regular strategic reviews of KPIs/Analytics to assess success and modify our approach if needed.
SPEAKING & WORKSHOPS
On stage, my goal is to inspire people to take action. I’ve been told my examples facilitate the “now I get it” moments that create shifts. Whether a keynote or educational program, I aim to deliver high content and motivation!
A COMMITMENT TO BODY & MIND
Truly embracing the balance of body and mind, I’m an AFAA certified group fitness instructor and a published co-author in “The Coach’s Journey Volume 1: True Stories of Transformational Experiences”
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