I’m sure you’ve seen the many posts going around honoring the legendary Rapper Heavy D, passing at the young age of 44.
My first reaction was to go check out his old hit “Now That We Found Love” on YouTube. For me it brings back memories of running in college, with this favorite tune on my Sony Cassette Walkman. Such a happy, energizing rhythm, I hated how I wanted to repeat it over & over, but had to deal with that damn rewind button…
I find it pretty powerful how social media allows people to share news, memories, and pay honor to those that inspire them via words and visual medium. These actions help people to reflect on important moments in their life and create a sense of community.
I found myself looking at his last Tweets, as these (oddly to some) are frequently cited & investigated following the death of a celebrity. His final post before his death was “BE INSPIRED”. Those preceding it include paying honor to another lost legend, Joe Frazier, and other quotes of inspiration to his followers.
Think- if you were to pass much too soon, as Heavy D did, what would your social media legend say about you? What kind of message would you leave behind for those who meant most to you, or those to whom you were a source of inspiration, but may have never known?
I know my friends would not be shocked that my last 2 blogs were about LinkedIn and Heavy D. But mostly, I hope I leave behind messages of encouragement, knowledge, inspiration and humor!
Cheers Heavy D, thanks for years of musical memories. Give Bev & Rudy big hug for me.
After a long, painful, journey attempting resolution, AT&T clearly has no regard for their customers, even one who has been with them for over 10 years. Months of failed service was simply a vicious cycle of techs who could not fix my problem, keeping me repeatedly at home without internet waiting, when frequently, they didn’t even show.
If you know what I do, you know that means lost business & money. I then moved to Twitter for support, which initially saved me hours of phone time with them, but again ended up in radio silence. My journey with AT&T internet ended with the below letter, to which they never responded. They instead sent me on to collections. I resent the letter to both. Again, no response, but a new notice from yet another collection agency. They clearly have the money to offload a problem, how about using that money to provide actual service?
So now I share it with the world, what do you think- should I pay them?
I say no on principal. No small business owner would get away with the lack of service, both human and technical, that AT&T provides. But because of their size, they get away with it, and we lose extraordinary amounts of time and money.
Ding my credit, I’m keeping my $150. Read on, and please, do share…
To Whom It May Concern:
With so many third party applications out on the market to support your social media implementation, how does one decide? Listen in to this super fun BlogTalkRadio show I did with Marnie Swedberg. We discussed several apps, experiences with them, and the very important surrounding etiquette. Applications include TweetDeck, Hootsuite, SocialOomph, Ping.fm and TweetAdder!
I hope this help to support your decision making process.
1. I have a strong skill set here and a lot of value to add to growing businesses.
2. I find this work fun & fulfilling, let me take the load off for others who don’t enjoy it so they can focus on their core genius.
3. There is a huge need here I am honored and thrilled to be able to fill it. And the list goes on…
In a coaching session with the fabulous Harriet DiCerbo of Mosaic Path, her line of questioning took me further, and allowed me to say something I normally would have felt immodest or arrogant saying, so it took a while to spit out, but dammit, it’s true! “I want to, and believe I can help stimulate the economy via social media!”
What?- Lil ol me, stimulate the economy? But why not? Why not all of us? We all have great business knowledge to share with others. Knowledge is infinite, meanwhile, most of us only have access to 10% of our brain. Something you find simple and basic could be someone else’s enlightening moment and vice versa. Don’t discount yourself.
So how can you use social media to stimulate the economy and your business or career?
1. Times are tough, budgets are strapped (not one of those enlightening tidbits, I know). A small investment in social media strategy and education will facilitate the ongoing use of tools that are free. Your recurring cost can be limited to only time. It shocks me how many businesses still take out classifieds, TV ads, radio ads; advertising the majority of the population simply tunes out. Save excess funds, allocate a smaller portion to social media education, and then run with your new model on a budget while capturing more business! Not to discount those modalities completely, but track metrics to see what is truly bringing you ROI.
2. Sadly, I see local brick and mortars pop up quickly, only to find the storefront is up for lease again shortly thereafter. Many watch bottom line by not advertising, but as I frequently & cheesily reference- “If you build it, they will not necessarily come.” (Even if you believe they will, in the movie, they were ghosts. Ghosts don’t make good customers, they scare the real ones away & don’t buy stuff.)
Social media lets people know you are there. A small investment gives you a way to establish brand awareness. At the very least, get your Google Profile completed, claim your Google Place, and put yourself on the virtual map. It’s free!
3. Businesses are cutting back by not attending or postponing trade shows and conferences. This drastically impacts the goals of a sales team who may normally rely on these events to fill their pipeline, earn commissions, thus feeding their family & paying their mortgage. Seeing a company make this decision, and then seeing same company has no presence on LinkedIn literally saddens me. When used to its fullest, proactively, and with proper etiquette, you will see your pipeline grow and sales soar. As a side bonus, your cold calling can head to the grave. Even those cold calling for 20 years tell me it is still the most dreaded part of their day.
4. While we are on the topic of trade shows and conferences, did you know Twitter allows you to be a fly on the virtual wall? Don’t get pissed at your boss for keeping you at your desk; surprise them by saying~ “Cool! No problem! I’ll attend free from my desk!” Find the Hashtag and join the Twitter stream. The July eWomen Network Conference in Dallas used #eWN2011, and is still going strong weeks later. Several tools allow you to follow hashtags, archive and save them. You can meet people, learn from speaker sessions, engage and do business.
5. Are you job hunting and using Monster.com or Careerbuilder.com exclusively? To those of you also deep sighing with an eye roll, I know…. it shocks me how many think this is still the way to go. These jobs are already stale and likely have spent quality time already on LinkedIn. They probably are already down to the final 3 candidates and have it out there just in case they all get hit by a bus. If you aren’t on LinkedIn maximizing your profile and connections, while exercising caution on your other social profiles like Facebook & Twitter, you better believe that other candidates have both legs, and arms, up on you.
Daily I encounter entrepreneurs and business owners who are simply not yet aware of the power of these tools, or the current state of the technology. In many cases people simply feel overwhelmed by getting started, understandably so! Just pick one thing, start slow, and as Nike says “Just Do It”! It’s better to start getting a toe wet slowly than to keep it forever in your Nike.
Considering the power in these few tools, and how many more are available, I look back and think, “Yes, the more people I can show how to do this, the more people get jobs, the more businesses get business & create brand evangelists, I am stimulating the economy!” And it’s fun too. That’s pretty cool!
- Graphics courtesy of FreeDigitalPhotos.net | jscreationzs
When you network with people, are you collecting or connecting? It sounds kind of strange, thinking about people in this way doesn’t it? Almost creepy… This is something using social media without employing the rules of engagement has relegated us to. A bunch of clicks on a Facebook Like , Twitter Follow or LinkedIn Accept button. What is the value of that click to you? And are you fully aware that there is a human being on the other side of that action?
At the most basic level, I always advise clients to interact on social media just as they would in real life. Tsufit’s comment is about networking in person, on how to genuinely work a room to make connections with people that ultimately turn into business relationships. This rule can, and should, be applied as a lesson in social media just the same.
Consider the direct message in Twitter (for those not familiar, this is the 140 character private inbox of Twitter), which has become automated to a fault (in my opinion). Would you say the same thing to everyone you met at a networking event? “Hi Firstname! Great to connect here, go to my Facebook page and be my next fan! I’ll send you my free e-book!” then turn around and say this to the next person? As a visual thinker, I’m kind of cracking myself up, picturing this robotic networker who says this to everyone at the networking event, the cab driver, the check out person at the grocery store, and the neighbor’s dog as he/she returns home. Would you hire this person? If this is how they interact with every person of varied professional focus and disposition, might this automation be applied to their products and services as well? Everyone wants a personal touch, to know they’ve truly been seen and heard, and that as a service provider you understand their unique business challenges, short and long term goals and offer them a solution catered to their industry, business mission, branding and budget.
Really think about how you can make authentic connections with people, because that is what generates valued business relationships as well. “Know, like, and trust”: build relationships, build business.
So next time you interact on social media, ask yourself; would I do this at a networking event? Would I say this at a trade show, conference or seminar? If not, think again before you make that next keystroke. Get connecting and start soaring!
*Note, this is not an affiliate link, simply an amazing read that any entrepreneur should add to their collection (bad pun intended).
Due to the fact that Facebook creates a “Community Page” when we add an employer to our profile, it naturally is not going to connect to our Business Page. Hopefully something they will fix one day, but for now, there is a solution. This video walks you through the simple steps to tie your employer name on your personal profile to your business page. A critical linkage for us entrepreneurs and small business owners!
If you need an improved view you can also find this here: http://www.screencast.com/t/k78Onb3BRMc