It amazes me how often I still hear “but Facebook is just for kids, I’m not wasting my time there.” Sure, back in the day, it was a platform of drunken frat photos, farm animals & angry birds, interactions using acronyms some of us couldn’t understand and never thought we’d use (..but do now, admit it).
Today, it truly is a powerful platform for brands and building an entrepreneurial foundation. What looks like childsplay is the painful history still in your mind, or what you see on your newsfeed (or child’s newsfeed) if that is your experience with it. There are many rooms, let’s open some new doors!
Times have changed, and if you aren’t using Facebook in some capacity, I tell you assuredly, you are behind. Companies from Fortune 100 to the local business down the street are amplifying their brand, getting leads, referrals & business on social media every single minute.
Facebook is only a suprising 2nd to LinkedIn for Attorneys getting leads on social media.* Why? Primary referral based business.
People have questions. People trust their friends. Friends like to help.
I’m quite certain client/vendor matches were made via these Facebook posts requesting solid business referrals. If that client is happy, they’ll tell their friends. Not the one friend on the phone, but the 600 on Facebook. Then more will come. It happens every day.
Referral examples from Facebook
Want numbers? I know, I like ’em too.
Stats on social media site users OVER 35!**
LinkedIn – 75%
Facebook – 65%
Twitter – 55%
Pinterest – 63%
Hmmmm, 65% of over 1 billion is… who cares!!
And we didn’t even talk brand pages here… Trix are still for kids. Facebook is now for everyone. (But I admittedly like Lucky Charms as a treat every now and again.)
Stat via www.rainmakerinstitute.com
**Stats via http://royal.pingdom.com/2012/08/21/report-social-network-demographics-in-2012/