Written for and originally featured on “Chicago Agent Magazine’s Short List”
“Every week, we ask a real estate professional for their Short List, a collection of tips and recommendations on an essential topic in real estate. This week, we talked with Sue Koch, the chief navigator for Soaring Solutions, LLC.”
If you are active on even just one social channel, you may feel like something moves or changes with every log-in. This Short List provides tips on a few features on LinkedIn, and how you can take advantage of those features today.
These tips seek to motivate you to be more active and keep a pulse on your profile, so you are in the fore-mind of your network.
1. Metrics to Move your Competitive Spirit – LinkedIn has added some new statistics to their analytics section. If you have a bit of a competitive nature, you may be inspired to connect and post more when you find out that you only rank at 75 percent of all your connections. You can also find out who of your connections has the most visited profiles, so you can see the competition – and what they are doing on LinkedIn to rank so high.
Check it out by clicking toward the bottom right of your home page, which will show you this display:
2. Publish Your Blog – Previously only available to selected influencers, LinkedIn has opened this up to the public. This is a great way to get your content seen and shared by your network. You may find this a good alternative to a website blog if you haven’t built one, or don’t have much traffic there yet
3. Feature Your Brand – You now have the opportunity to feature a branded image at the header of your profile. I know LinkedIn purists hate to hear this, but it looks a bit like the Facebook cover image. This is a great opportunity to showcase your brand along with that professional headshot I know all of you already have on your LinkedIn profile.
Here’s what it looks like:
You’ll simply go to “edit profile” and you’ll see an option to add your own image, or choose one of LinkedIn’s templates in the meantime.
You can start looking at your stats today to inspire more activity. If you are not yet ready to publish article yet, make sure to do status updates consistently in the meantime to up your rank amongst your network. Remember, the more fore of mind you are to your network, the more referrals you are likely to receive!
– See more at: http://chicagoagentmagazine.com/short-list-sue-kochs-top-3-new-features-linkedin/