Even before the days of social media (dreadful times…) I remember receiving quarterly reports for a corporation I worked for or held stock in. Often times having part in their creation, I still had no desire to sit and read through all the boring details, especially if next to me sat a periodical of like size called “Runner’s World” or “Wired” (yep, it actually started in 1993, when we were a bit less wired).
Why the nostalgia? Today I enjoyed how LinkedIn accompanied the release of it’s quarterly financial results. An executive summary, key stats, in an interactive forum. That forum was Twitter.
Considering the technographics of your audience, what are your emerging leaders, the future C levels of your organization, and other stakeholders going to tend toward to gather these stats? A mailed document, a PDF download, a press release? Or the social network of their choice?
Sure there are regulations and varied ranges of audience to consider in such financial reporting, but also consider how you can get creative to communicate with people where they already are. Many businesses are working their strategic plans for the coming year right now. Great time to include your CFO and Financial team in your communications and social media strategy!